Fonts are not just what you see on the screen or paper. This is an important part of how the design feels. And others do it very well. The kind of font you choose can completely change the mood of your design. Some fonts feel sensitive and some feel fun. And others feel beautiful or busy. This is why choosing fonts is very important. A good font makes people read your message very clearly, but this too does very little, it can make people understand something, like this, courage, complete peace, this is why I spend a lot of time thinking about design fonts.. I know that the shape of the font can be said as much as the words themselves.
1. Helvetica
Category: Sans-serif
Designed by: Max Miedinger and Eduard Hoffmann, 1957
Helvetica is one of the most famous fonts in the world. People like it because it is clean, simple and easy to wear, that’s why it is used in very famous places like company logos and signs at train stations. Helvetica shows the style of Swiss design which emphasizes on keeping things neat, clean and easy to use. Companies like American airlines and BMW use Helvetica because it gives them a strong and capable look in everything.
Best Used For: Branding, signage, editorial design
2. Brat (Charli XCX Edition)
Category: Display / Experimental
Designed by: Not standardized — inspired by DIY aesthetics, digital chaos, and hyperpop visuals
Source: bratgeneratortext.com
Brat font has recently become popular because of Charlie’s XCX album Brat. The album used a clever, loose style which was very different from the general pop music genre. The font used was completely broad-colored pixelated, and very simple in terms of purpose. It was messy but looked cool.
The purpose of this style was to break the spirit of a good design, it has the feeling of Charlie’s mosaic. Which is bold, jungle and full of madness. This was a clever choice which was made for our new album.
3. Garamond
Category: Serif
Designed by: Claude Garamond (16th century), with modern versions by Adobe and others
Garamond is a classic font which is liked by many years. It is a serif font which means that there are sharp lines or strokes on the surface of the foliage. People like Garamond because it is beautiful, gentle and easy to read.
One special thing about Garamond is that it has a human feel. The foliage is gentle, crisp and has a more quality look, like handwriting. Instead of feeling too sharp or mechanical, these fonts give a more grammatical and beautiful look.
Best Used For: Book typesetting, academic documents, luxury branding
4. Futura
Category: Geometric Sans-serif
Designed by: Paul Renner, 1927
Futura is a very modern and clean font. The design of this font is based on simple geometric shapes, such as circles, straight lines, and square shapes. The most famous letter is the “O”, which is a perfect circle. This makes the font look very balanced and neat.
The style of Futura is inspired by the ideas of the Bauhaus movement. This movement believed in making design simple, useful, and beautiful. Therefore, there is no extra design of any kind in Futura font—it looks sleek, bold, and minimal.
This font has a look that represents new technology and progressive thinking. That’s why many famous companies like Nike and Volkswagen have used Futura in their logos. This font makes the brand strong, modern and memorable.
Best Used For: Headlines, logos, futuristic or minimal designs
There is a basic essence of typography design, and it’s important to know your fonts. These fonts are not only famous but also stylish and basic. They represent a different typography family. serif, sans-serif, humanist, geometric, and every other unique characteristic of today that influences the lehij and efficiency of the design.
